The latest report titled “Matcha Powder Production” by Procurement Resource, a global procurement research and consulting firm, provides an in-depth cost analysis of the production process of Matcha Powder.
Procurement Resource study is based on the latest prices and other economic data available. It also offers additional analysis of the report with detailed breakdown of all cost components (capital investment details, production cost details, economics for another plant location, dynamic cost model). In addition, the report incorporates the production process with detailed process and material flow, capital investment, operating costs along with financial expenses and depreciation charges.
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Procurement Resource’s detailed report describes the stepwise consumption of material and utilities along with a detailed process flow diagram. Furthermore, the study assesses the latest developments within the industry that might influence Matcha Powder production cost, looking into capacity expansions, plant turnarounds, mergers, acquisitions, and investments.
Procurement Resource Assessment of Matcha Powder Production Process:
1. From Tea Leaves: This report presents the detailed production methodology and cost analysis of Matcha Powder industrial production across Matcha Powder manufacturing plants. The manufacturing of matcha powder starts with the transformation of raw tea leaves. First, green tea leaves, sourced from the Camellia sinensis plant, are picked and subjected to a brief steaming process to preserve their bright green hue. Following this, the leaves are dried, have their stems removed, are sorted, and then kept in a cool environment for storage. The processed leaves, known as tencha, are subsequently finely ground to achieve a fine texture, culminating in the creation of matcha powder.
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Product Definition:
Matcha powder, a finely ground form of green tea, is derived from the Camellia sinensis plant, cultivated in shaded conditions to enhance its chlorophyll and amino acid content, resulting in its vibrant green hue. This meticulous cultivation process, which shields the plant from direct sunlight, not only enriches the tea with health-promoting properties but also deepens its green color. After harvesting, the leaves are destemmed and carefully processed to retain their medicinal benefits, yielding matcha powder known for its significant health advantages. Esteemed for its antioxidant-rich profile, matcha is favored by health enthusiasts and is consumed in various forms, including tea, lattes, and shots. It combats free radicals, minimizing cell damage and chronic disease risks, while also boosting cognitive functions such as attention, memory, and processing speed. Predominantly popular in Asian countries like Japan and China for its caffeine content, matcha surpasses green tea in this aspect, offering a healthier caffeine source compared to traditional teas and coffee. Its unique blend of caffeine and L-theanine enhances alertness without the jitteriness, making it a prized beverage for its smooth, earthy taste and comprehensive health benefits.
Market Drivers:
The demand for matcha powder in the market is propelled by its popularity as a nutritious and healthy green tea variant within the food industry. Its status as a beverage rich in health benefits significantly boosts its consumption globally, particularly in Asian countries such as China and Japan, where it is a staple. The rising awareness and preference for health-conscious choices among consumers worldwide have further elevated the intake of matcha powder. This surge in popularity is due to its recognized medicinal and nutritional properties, making it one of the most sought-after health beverages. Consequently, this heightened interest in matcha powder not only amplifies its demand across various regions but also positively influences its procurement strategies, reinforcing its market presence.
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